Art Director
LET’S PLAY – AUSTRALIA

Challenge
Create a global big budget tourism campaign to entice young travelers to choose Australia for their first oversea holiday or working holiday adventure in a post covid world.


Solution
A new kind of tourist campaign for Australia using the GTA V modding community to turn the in-game map into Sydney.
Team
Max Anderholm
Nicolas Lindberg


Awards
Young Glory 21/22, Round 4 - Gold
(Announced by Matt Gray, Creative Director at Iris Worldwide)


Like gifs? See a moving presentation  here


 
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