Challenge
Create a global big budget tourism campaign to entice young travelers to choose Australia for their first oversea holiday or working holiday adventure in a post covid world.
Solution
A new kind of tourist campaign for Australia using the GTA V modding community to turn the in-game map into Sydney.
Create a global big budget tourism campaign to entice young travelers to choose Australia for their first oversea holiday or working holiday adventure in a post covid world.
Solution
A new kind of tourist campaign for Australia using the GTA V modding community to turn the in-game map into Sydney.
Team
Max Anderholm
Nicolas Lindberg
Awards
Young Glory 21/22, Round 4 - Gold
(Announced by Matt Gray, Creative Director at Iris Worldwide)
Like gifs? See a moving presentation here
Max Anderholm
Nicolas Lindberg
Awards
Young Glory 21/22, Round 4 - Gold
(Announced by Matt Gray, Creative Director at Iris Worldwide)
Like gifs? See a moving presentation here
