Art Director
REDEFINE WHOPPER

Brief
Develop a campaign that communicates that 100% of Burger Kings menu is now 100% real.


Insight
The formal definition of Burger Kings bestseller Whopper is; an extravagant or monstrous lie (yep, google it!) This is a contradiction to what they really sell. 


Solution
Formally change the definition of the Whopper to it’s actual meaning: a non-artificial burger, and spread the word that Burger King is now 100% real.



Team
Max Anderholm
Smilla Luuk
Erica Hungler


Awards
One Show Young Ones - Merit (Experiential)
One Show Young Ones - Merit (Mobile)
One Show Young Ones - Merit (Digital/Online)





 
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